Rants & Ramblings

Radically Transparent: Monitoring and Managing Reputations Online

admin — Sun, 14 Mar 2010 10:22:05 +0000

The explosion of social media blogs, social networking sites, and video sharing sites has ushered in a new era of digital transparency that puts the power to enhance or destroy a reputation in the hands of the consumer. This timely and practical book shows you how to harness the power of social media with crucial, proven tactics and strategies for every phase of online reputation management. Using step-by-step instruction and tested techniques, the expert authors unveil a detailed blueprint for building, managing, monitoring, and repairing your reputation.

SEO: Search Engine Optimization Bible

admin — Fri, 12 Mar 2010 19:26:07 +0000

Detailed, practical guide to increasing your Web traffic through better search results Wonder how some companies pop up high in search engine rankings? It's all about search appeal. Master the strategies, techniques, and shortcuts in this detailed guide and you can improve your Web site's search rankings and drive the targeted traffic you want to your virtual door. Learn new ways to add social media to the SEO mix, make your site mobile Web-friendly, write SEO tags for maximum exposure, and more. Search Engine Optimization (SEO) is hot; the online advertising market is expected to grow at 34% CAGR between 2005 and 2010, and nine out of ten companies are estimated to be implementing SEO strategies Find out how to get listed in the major search engines, directories, and indexes, and learn strategies for planning and implementing a successful SEO campaign Take advantage of the case studies of readers who implemented the SEO techniques outlined in the first edition of this book and significantly improved search rankings Discover how to target and reach the customers you really want; optimize your site specifically for Google, MSN, or Yahoo!; demystify the role of links and linking in search; implement social media and mobile search optimization; and analyze your SEO efforts to see what works If you want to make SEO work for you, the new edition of this practical book is what you need to succeed.

Facebook Marketing: An Hour a Day

admin — Fri, 12 Mar 2010 12:56:00 +0000

Develop, implement, and measure a successful Facebook marketing campaign The social networking site Facebook boasts more than 300 million users worldwide. Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are eager to successfully tap Facebook's potential. This book shows you how. Quickly get up to speed on today's Facebook conventions and demographics, and then gain an understanding of the various strategic and implementation issues you must consider from start to finish. Guides you through crafting a successful presence on Facebook and takes you through each step for developing an overall marketing strategy Explains each step for setting realistic goals, defining metrics, developing reports, and acquiring corporate buy-in Shows how to execute your strategy while incorporating all of Facebook's relevant features Addresses Facebook's pay-per-click platform, Facebook Connect, and more Packed with tips and tactics not documented anywhere else, the book serves as the ultimate step-by-step guide to developing a winning Facebook marketing campaign.

Search Engine Optimization for Flash: Best Practices for Using Flash on the Web

admin — Fri, 12 Mar 2010 10:01:38 +0000

Some people believe that because search engines can't index all of the content in SWF files, Flash-based websites and Rich Internet Applications don't show up in web searches. This breakthrough book dispels that myth by demonstrating precisely what you can do to make your site fully searchable no matter how much Flash it contains. You'll learn best practices for using HTML, CSS, and JavaScript to build sites with Flash that will stand tall in search rankings. Search Engine Optimization for Flash shows you how search engines work, what constitutes a search-engine-optimized (SEO) site, and what to watch out for in the way of SEO pitfalls. With this concise book, you will: Know what content is searchable, and why metadata, keywords, and links are so important Learn how to place HTML content in your Flash applications Create an SEO website by connecting Flash to JavaScript and CSS Work effectively with SWFObject by understanding its capabilities and limitations Discover the advantages of using the Adobe Flex framework for SEO The first and most authoritative book on how to optimize Flash content for search engines, Search Engine Optimization for Flash is an invaluable resource if you develop with Flash and want to be sure your audience can easily find your site.

SEO For 2010: Search Engine Optimization Secrets

admin — Fri, 12 Mar 2010 08:17:15 +0000

A very well-designed web site is useless if no one can find it on the web. If your company is going to succeed on the web, optimizing your site for search engine visibility is a must. Especially since it is the telephone book of the now, not the future. This book is written by the two most noted and accomplished experts in the field of search engine optimization (SEO) and provides you with proven guidelines, cutting-edge techniques, tips, and the how-to's for planning and executing a comprehensive SEO strategy.This is the first book to cover the Bing search engine in-depth. It tackles how to submit your website to the search engines, basic to advanced optimization techniques, learn how to determinetrophy keywords, keyword density, little known tricks and methods pros use, learn how to increase your rankings, and learn from those who started the entire SEO industry.This is the only guide you need!

Search Engine Optimization (SEO) Secrets

admin — Thu, 11 Mar 2010 18:42:16 +0000

Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrases Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants. You'll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire. Explains the basics of search engine optimization (SEO) and how it enables a specific site to rank high in a Web search based on particular keyword phrases Shares little-known tricks and tips of SEO consultants that work with Fortune 500 companies Demonstrates how to perform a professional SEO Web site audit Reveals the techniques that current SEO leaders use to remain high in rankings Divulges secrets for spying on your competitors' ranking techniques As the only book focused on the subject of SEO consulting, this must-have resource unveils secret tricks of the trade.

Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Web Site (2nd Edition)

admin — Thu, 11 Mar 2010 18:01:07 +0000

The #1 Step-by-Step Guide to Search Marketing Success...Now Completely Updated with New Techniques, Tools, Best Practices, and Value-Packed Bonus DVD!â��My copy of the first edition of Search Engine Marketing, Inc. is ratty and dog-eared from extensive use. Itâ��s full of coffee stains and my own scribbled notes. Because it so effectively demystifies search engine marketing and provides such practical advice for success, I turn to it again and again and recommend it to audiences worldwide. This book is not academic blather or geeky techno-speak; itâ��s an approachable and digestible guide chock-full of real-life examples.â��â��David Meerman Scott, Bestselling Author of The New Rules of Marketing and PR â��Keeping pace with the rapidly changing search marketing landscape, the latest edition of Bill Hunt and Mike Moranâ��s search industry bible, Search Engine Marketing, Inc., incorporates informative and enlightening sections on optimizing multimedia, improving Web site search, and the emergence of social media and what it really means to the search marketer. There is valuable information in this book to help inform at every level from the beginner who is curious about search to the advanced enterprise search marketer. Taking a very complicated, technical, and data-driven industry and making it easily understandable and actionable is no small task, and Search Engine Marketing, Inc. succeeds on every level. If you only read one book on search marketing principles and best practices, this is the one.â�� â��Jay Middleton Senior Manager, WW Search Marketing, Adobe Systems, Inc. Â â��With Search Engine Marketing, Inc., Bill Hunt and Mike Moran have successfully updated what is already known in the industry as â��The Search Marketing Bible.â�� With new content, examples, and insight including social media and Web site search, this is a must read book for marketers at companies of all sizes from startups to the Fortune 100.â�� â��Lee Odden CEO of TopRank Online Marketing and Author of Online Marketing Blog Â In this book, two world-class experts present todayâ��s best practices, step-by-step techniques, and hard-won tips for using search engine marketing to achieve your sales and marketing goals, whatever they are. Mike Moran and Bill Hunt thoroughly cover both the business and technical aspects of contemporary search engine marketing, walking beginners through all the basics while providing reliable, up-to-the-minute insights for experienced professionals. Â Thoroughly updated to fully reflect todayâ��s latest search engine marketing opportunities, this book guides you through profiting from social media marketing, site search, advanced keyword tools, hybrid paid search auctions, and much more. Youâ��ll walk step-by-step through every facet of creating an effective program: projecting business value, selling stakeholders and executives, building teams, choosing strategy, implementing metrics, and above all, execution. Â BONUS DVD Packed with Tools and Resources DVD includes over 2 hours of exclusive how-to video presentations, plus audio interviews and white papers on cutting-edge search engine marketing topics Â The authors systematically address every issue youâ��re likely to encounter, while helping you implement timeless strategies for delivering superior long-term results. Youâ��ll learn how to Â Â Identify and leverage new search engine marketing opportunities arising from social media Â Align search engine marketing with your companyâ��s evolving strategic and tactical goals Â Implement programs that drive sustainable improvementsâ�� not counterproductive quick fixes Â Systematically optimize your existing Web site search programs Â Manage the unique marketing challenges associated with large sites Â Create monthly scorecards and use them to drive improvement Â Provide effective guidance to content developers and designers in language theyâ��ll understand Â Automate checking and reporting for every page on your site Â Choose effective target keywords, optimize your content, and attract links Â Make the most of Google, Yahoo!, Live Search, and the latest specialized and local search tools Â Measure site-wide success rates across multiple systems and technologies Â Hire the right SEO consultantâ��and avoid the wrong ones Whether youâ��re a marketing, Web, or IT professional, product manager, or content specialist, Search Engine Marketing, Inc., Second Edition will help you define your SEO/SEM goals, craft a best-practices program for achieving them, and implement it flawlessly. Â Â Foreword xxv Preface xxvii Acknowledgments xxi Part 1: The Basics of Search Marketing 1 Chapter 1: Why Search Marketing Is Importantâ�¦and Difficult 3 Chapter 2: How Search Engines Work 31 Chapter 3: How Search Marketing Works 57 Chapter 4: How Searchers Work 81 Part 2: Develop Your Search Marketing Program 101 Chapter 5: Identify Your Web Siteâ��s Goals 103 Chapter 6: Measure Your Web Siteâ��s Success 119 Chapter 7: Measure Your Search Marketing Success 143 Chapter 8: Define Your Search Marketing Strategy 171 Chapter 9: Sell Your Search Marketing Proposal 199 Part 3: Execute Your Search Marketing Program 227 Chapter 10: Get Your Site Indexed 229 Chapter 11: Choose Your Target Keywords 267 Chapter 12: Optimize Your Content 293 Chapter 13: Attract Links to Your Site 337 Chapter 14: Optimize Your Paid Search Program 383 Chapter 15: Make Search Marketing Operational 447 Part 4: Beyond Search Marketing 477 Chapter 16: Explore New Media and Social Media 479 Chapter 17: Optimize Your Web Site Search 505 Chapter 18: Whatâ��s Next? 533 Glossary 551 Index 583 Â

Google Advertising Tools: Cashing in with AdSense and AdWords (Animal Guide)

admin — Thu, 11 Mar 2010 15:57:24 +0000

With this book, you'll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google's advertising programs in particular help you make money. You'll find everything you need to work with AdWords, which lets you generate text ads to accompany specific search term results, and AdSense, which automatically delivers precisely targeted text and image ads to your website. Google Advertising Tools focuses on best practices, with several case studies that demonstrate which approaches work well, which don't, and why. Google's ad programs can help any business with a web presence, and this guide explains precisely how to use them. Learn how to create effective campaign plans for your website Understand the PageRank algorithm, Search Engine Optimization (SEO), and Search Engine Marketing (SEM) Drive traffic to your website and make money as an advertising host Add AdSense code and Google search to your site Learn how content, search, and referral ads perform Create and edit AdWord campaigns Monitor AdWords activity and improve your campaign's performance

Advanced Web Metrics with Google Analytics

admin — Thu, 11 Mar 2010 14:43:18 +0000

Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies. Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques and insider secrets not documented elsewhere, this book has the expert guidance you need to enhance your brand and increase your site's ROI.

SEO Warrior

admin — Thu, 11 Mar 2010 09:10:12 +0000

How can you make it easier for people to find your website? And how can you convert casual visitors into active users? SEO Warrior shows you how it's done through a collection of tried and true techniques, hacks, and best practices. Learn the nuts and bolts of SEO theory, the importance of keyword strategy, and how to avoid and remedy search engine traps. You'll also learn about search engine marketing (SEM) practices, such as Google AdWords, and how you can use social networking to increase your visibility. Ideal for web developers, savvy marketers, webmasters, and anyone else interested in SEO, this book serves not only as an SEO tutorial, but also as a reference guide for implementing effective SEO techniques. See website optimization in action with detailed case studies of five website types Optimize your site for Google, Yahoo!, Microsoft's Bing, as well as search engines used in different parts of the world Conduct keyword research to find the best terms to reach your audience-and the related terms they'll respond to Learn what makes search engines tick by utilizing custom scripts Analyze your site to see how it measures up to the competition